In this article, you will learn exactly what an avatar is, why your business needs one, and how to create the perfect one.
What Is An Avatar?
An avatar is a person who represents your perfect customer: they are the reason you started your business, the person you want to help most, the person you created your content and products/services for.
When starting your business, properly defining your avatar is one of the first steps you should take.
What An Avatar Is Not
I often hear… well just about everyone can benefit from my product or service!
While this may remotely be true, everyone is not your most ideal prospect. Some clients may be easier or more fun to work with, some may be easier to convert into clients, and some you may be able to deliver results for quicker than others.
So an avatar is not something like:
“My avatar is anyone who wants to eat healthy”.
A better avatar description may be: [Read more…]