Want to have more insight as to who your ideal prospects are, what they like, where they live/work, how much money they make, etc? Would you like to have access to all the data Facebook has so you can narrow in on the exact interests of your ideal customer?
Well with Facebook’s Audience Insights, this is all possible. Facebook is giving you access to its own data so your job is to take advantage of it and learn how to use it to your own advantage.
In this article, you will learn how to use Audience Insights to help you learn more about your audience.
What Is Audience Insights Anyway?
Audience Insights is a free tool, Facebook has created, to allow you to better target your ads and learn more about your ideal audience.
It is a tool that allows you to access the vast amount of data Facebook has compiled over the years from its users.
You can view several different insights on your audience:
- Demographics — Age and gender, lifestyle, education, relationship status, job role and household size
- Page Likes — The top Pages people like in different categories, like women’s apparel or sports
- Location and Language — Where do people live, and what languages do they speak
- Facebook Usage — How frequently are people in your target audience logging onto Facebook and what device(s) they are using when they log on
- Household Data – Compiled household data including household income, home ownership, household size and spending methods.
- Purchases Activity — Past purchase behavior (i.e. heavy buyers of women’s apparel) and purchase methods (i.e., in-store, online)
Why you should use Audience Insights
While you think you may know who your fans really are or what your ideal customer likes, with Audience Insights you can really drill down into their likes, demographics and behaviors.
This is an excellent tool to use to learn more about your current fans, website visitors or those on your email list.
But the true magic of this tool comes in when you may not have a large following and need to find other interests to initially target with Facebook ads.