Are you not quite getting the results you were hoping for from with your Facebook ad? Maybe your ad isn’t getting shown as much as you would like or maybe you are paying more per click than you had hoped for?
This post will help you analyze your ad and determine exactly what the issue is and how to fix it.
Note: In order to be able to truly analyze your ad, you will need to be tracking conversions. If you don’t know how to track conversions, check out my blog post The Ultimate Guide To The Facebook Pixel.
Key Metrics To Review
Impressions – “Is my ad actually being shown”
This stat will tell you if and how often your ad is being shown. You don’t really care so much about how many impressions or the cost of an impression but rather just that your ad is getting shown to people.
Clicks – “There is some interest in my offer”
This is an indication that people are actually interested in your offer and want to learn more. Again you are just looking to see that there are clicks and you are not so concerned with how many or the cost-per-click.
Conversions (opt-ins, registrations, or purchases) – “The stat that REALLY matters”
This is the real stat that matters because this indicates that someone saw your ad, was interested enough to click your ad and your message convinced them to opt-in or purchase what you were offering.
Follow the simple 3 steps below to determine where the issue is with your ad and how to fix it [Read more…] about How To Troubleshoot Your Facebook Ads In 3 Easy Steps