The best ads are the ones that generate a lot of social proof (likes, comments, and shares). When you have an ad like this, it instantly fosters trust and credibility.
Not to mention more likes, comments and shares also gives you a higher relevance score which means lower ad costs for you!
The one problem is when you want to create a new ad, to test some different targeting, you lose all of that social proof when duplicating an ad.
In this post, I will show you how you can create additional ad while reusing and keeping all the accumulated social proof from the original ad.
What Not To Do
Let’s first quickly talk about the way not to do it, this is the way most will duplicate an ad or ad set.
Let’s say I have the following ad which has a lot of social proof tied to it and I want to duplicate the ad set to target a different audience.
Confused about the Facebook Ad pixel?
If all this talk about Facebook pixels is a bit overwhelming to you then this is the post for you.
In this article, I will help you understand just what you need to know about the Facebook pixel and explain:
- What is the Facebook pixel and how can it help you track conversions and retarget your website visitors
- Where to place the pixel.
- How you can use the pixel to improve your ad results
- An incredibly effective ad strategy using pixels that is sure to improve the results your getting from your ads
Let’s get started!
What’s Is A The Facebook Pixel Anyway?
The Facebook pixel is designed to allow you to:
- Build Custom Audiences from your website
- Optimize your ads for conversions
- Track conversions
- Show ads to those who recently visited your website
- Track your website activity, allowing you to use Facebook Analytics to learn more about your website visitors
So you have installed Google Analytics and now you are wondering… how do I use this ting? What do all these stats really mean?
In the beginning Google Analytics can be a little intimidating. There are all kinds of stats and options and terms such as bounce rate.
You may be thinking, I don’t have time to learn all of this now. However Google Analytics is very important to the success of your blog and business. Once you understand where your visitors are coming from, what they are reading, how they are finding your site and what is converting you will really be able to fine tune your site and online marketing strategy.
In this post I am going to make it simple and teach you the basics and what you need to know most to gain some insight from your Google Analytics. read more…
What is one of the first things you should do after getting your blog setup? Install Google Analytics of course!
Google Analytics will allow you to see how many people are coming to your site, what content they are consuming most, how long they are staying and much much more.
In this post, I will show you step by step how to install Google Analytics on your blog and get it setup to start tracking your website statistics.
How To Install Google Analytics
Step 1 – Sign into Google
The first thing you will need is a Google account. If you already use Gmail then you already have one. You can sign in or create an account by going to analytics.google.com.
If you are not signed in, it will prompt you to sign in or “create an account”.
After you sign in, you will be taken to the analytics sign up page, simply click the Sign Up button.
Ready to install the Facebook pixel on your site but not sure where to start?
This is the easy step-by-step guide showing you how to add the Facebook pixel to your website.
Maybe you have heard about the Facebook pixel but you still don’t really know exactly what it is.
Let’s get started!
Are you ready to start your blog but not sure what exactly you need to do?
In this quick guide, I will take you step-by-step through everything you need to do to get your blog setup, configured and live on the web.
With no headaches and just 20 minutes of your time, you can have your new blog up and running!
Let’s get started.
The 4 Basic Steps To Getting Your Blog Up And Running
- Choose a domain name
- Get hosting
- Install WordPress
- Install a theme
Step #1 – Choose a domain name
If you don’t have one already, you are going to need to decide on a name (that is not already taken) for your blog.
Here are some tips for choosing a good domain name for your blog:
- Make is unique and descriptive, your domain name should give someone an idea as to what your blog is about before they even visit it.
- If you are branding yourself, just go ahead and use your name (if it is available)
- Avoid hyphens and words that are typically misspelled.
- If at all possible, get the .com name. When you go to see if your name is available, you will see all sorts of other available extensions (.net, .org, .co, etc.) but the truth is that most people still only think of .com when they enter a domain name.
- Try to keep your domain name as short as possible – 2-4 words is perfect.
- Don’t use any words that may be under copyright, for example don’t get FacebookTipsWithSteven.com.
- Get creative and work in additional words known only to your niche or more common words like “my”, “the”, “a”.
- If you are still stuck, try using a free service such as namemesh,com. This free services will generate domain name suggestions based on keywords you enter.
Step #2 – Choose a reliable web host
Choosing a good and reliable hosting company if one of the most important decisions you can make when it comes to your blog. The web hosting company is where all the files related to your website are stored and delivered when someone visits your blog.
If you start doing some research on web hosting, you can quickly become confused over the different types of hosting available. read more…
Do you love plugins as much as I do? They make it so easy to add great functionality to your site.
There are so many great plugins out there and often it is easy to think you need them all. Plugins make it so easy to add great functionality to your site, but too many also slow your site down.
I have tried hundreds of plugins myself over the past seven years and in the post I want to share with you the very best, tried and true plugins you should consider adding to your blog.
Here are my top 15 must have WordPress plugins for bloggers::
Yoast SEO is the most complete WordPress SEO plugin that exists today for bloggers. It makes it super easy for you to optimize your blog and each post for the search engines. This is a must have if you want your blog to be found in the search engines.
Yoast has all the abilities of an ordinary SEO plugin, you can set titles and meta descriptions for all your pages and posts, but the power of Yoast lies in it’s additional features.
Yoast has a SEO grader that will automatically grade your posts/pages for how well optimized they are for a keyword/phrase of your choice. This plugin also has a snippet editor that will allow you to see what your post will look like in the Google search engine results, allowing you to make changes and adjust it to you liking.
This plugin also has an XML sitemap feature which will automatically create an XML sitemap for your site and automatically submit it to Google every time you create a new post or page. This will aid in Google finding and indexing your new posts and pages.
One of my favorite features of Yoast is their social features. Yoast SEO’s social features lets you add Facebook Open Graph data, Twitter Cards, Pinterest verification, and Google+ meta data to your website. This means you can take control over what image and description appears when sharing your post on social media.
Use it to: Find and eliminate broken links
As you continue to add content to your site and your site gets older, some of the links stop working. It could be you are linking to content that no longer exists or maybe you have changed the URL for some of your own content.
These broken links can hurt your search engine rankings and annoy visitors.
This plugins will regularly scan your blog/site and detect all broken links. Your will receive an email with a list of all broken links so you can start to fix and address them.
Use it to: Add links to your social profiles on your site
This is a handy and super simple plugin allowing you to add social icons for your social media profiles to any widgeted area on your site. You can also customize the size, color, and shape of the icons to match your brand colors.
Use it to: To encourage social sharing of your content
This plugins allows you to easily add social sharing buttons to your site’s posts and pages.
This plugin is highly customization and lets you choose which post types should display the buttons and where they should appear. You can control the size, style, or even create your own custom buttons.
Price: Free (or premium for $10/year)
Regularly backing up your site is one of the most important things you should be doing.
This plugin allows you to easily backup your WordPress blog and restore previously saved versions.
You can schedule automatic or run manual backups and save them just about anywhere: Amazon S3 Dropbox, Google Drive, FTP, email, and more.
Price: Free (or a premium version for $70/year) read more…
Want to have more insight as to who your ideal prospects are, what they like, where they live/work, how much money they make, etc? Would you like to have access to all the data Facebook has so you can narrow in on the exact interests of your ideal customer?
Well with Facebook’s Audience Insights, this is all possible. Facebook is giving you access to its own data so your job is to take advantage of it and learn how to use it to your own advantage.
In this article, you will learn how to use Audience Insights to help you learn more about your audience.
What Is Audience Insights Anyway?
Audience Insights is a free tool, Facebook has created, to allow you to better target your ads and learn more about your ideal audience.
It is a tool that allows you to access the vast amount of data Facebook has compiled over the years from its users.
You can view several different insights on your audience:
- Demographics — Age and gender, lifestyle, education, relationship status, job role and household size
- Page Likes — The top Pages people like in different categories, like women’s apparel or sports
- Location and Language — Where do people live, and what languages do they speak
- Facebook Usage — How frequently are people in your target audience logging onto Facebook and what device(s) they are using when they log on
- Household Data – Compiled household data including household income, home ownership, household size and spending methods.
- Purchases Activity — Past purchase behavior (i.e. heavy buyers of women’s apparel) and purchase methods (i.e., in-store, online)
Why you should use Audience Insights
While you think you may know who your fans really are or what your ideal customer likes, with Audience Insights you can really drill down into their likes, demographics and behaviors.
This is an excellent tool to use to learn more about your current fans, website visitors or those on your email list.
But the true magic of this tool comes in when you may not have a large following and need to find other interests to initially target with Facebook ads.
In this article, you’ll discover the blueprint for creating a lead magnet that converts.
What is a lead magnet?
A lead magnet is something of value that you give away for free to potential future buyers in exchange for their contact information such as name, email, phone number, etc.
Lead magnets don’t have to be lengthy or take a long time to create. Actually the best lead magnet is one where you deliver tremendous value withing 5 minutes of the person opting in for it.
Here is the idea:
- You create something of value you know your audience will love
- Your audience joins your email list to download your lead magnet.
- You deliver the lead magnet.
- You continue to follow up with them via email, giving them more value, discovering their needs and desires and selling your products.
It’s a proven formula that works again and again and again.
Here are some examples of proven, effective lead magnets:
In this article, you will learn exactly what an avatar is, why your business needs one, and how to create the perfect one.
What Is An Avatar?
An avatar is a person who represents your perfect customer: they are the reason you started your business, the person you want to help most, the person you created your content and products/services for.
When starting your business, properly defining your avatar is one of the first steps you should take.
What An Avatar Is Not
I often hear… well just about everyone can benefit from my product or service!
While this may remotely be true, everyone is not your most ideal prospect. Some clients may be easier or more fun to work with, some may be easier to convert into clients, and some you may be able to deliver results for quicker than others.
So an avatar is not something like:
“My avatar is anyone who wants to eat healthy”.
A better avatar description may be: read more…