7 Facebook Ad Templates That Work

When it comes to Facebook Advertising there sure are a lot of choices. Between the different ad types and targeting options it can easily feel overwhelming at times.

There are however some key ads and audiences you should be running and targeting to get the best results from your ad campaigns.

In this post, I share with with 5 awesome Facebook ads you should be running and exactly which audiences you should be targeting.

7 Facebook Ad Templates That Work

#1 – Build Your Brand with The “Like” Ad

This is a great low cost way to continually be growing your brand and following.

Tell them what to do or give them a compelling reason why to like your page.

facebook like ad
Why It Works: You are guiding them to take action or giving them a compelling reason to like your page.

Who to Target: Website Custom Audience, Website Lookalike audience, email list custom audience, email list Lookalike audience. Also, target precise interests.

#2 – Build Up Your Warm Audience The “Video” Ad

Video is huge on Facebook right now. Whether it is traditional video or a “Facebook Live”, promoting your videos is a create way to build an audience of people who watch your video. You can then retarget that audience later with other ads to get the to join your email list or buy your products/services.

kay jewelers video ad

Why It Works: Video are a great way to give value and let new people know about you and your brand. Also, Facebook will automatically build a custom audience for you of people who watch your videos.

Who to Target: Website Custom Audience, Website Lookalike audience, email list custom audience, email list Lookalike audience. Also, target precise interests.

#3 – Promote Your Content with Page Post Ad

We all know Facebook page reach is not what it used to be. Get your amazing content seen by your fans and recent website visitors.

Even promote your content to people who don’t know about your brand yet but are your ideal target market.

blog post promotion ad
Why It Works: You are giving away amazing free (no email required) content. You can build a website custom audience in the process and retarget them later with lead generation or sales ads.

Who to Target: Website/email Custom Audience, Website/email Lookalike audience. Optionally: target precise interests if you do not have a large website or email custom audience.

#4 – Build Your List with The Free Giveaway

For this you could promote a free ebook, cheat sheet, webinar or discount. Just offer something that you know your ideal audience would love to get in exchange for offering up their email address.

Start with targeting your warm market (fans, website visitors) as they will already trust you somewhat and be much more willing to take the next step and join your list.

list building facebook ad
Why It Works: You are giving away something of great value in exchange for their email.

Who to Target: Website Custom Audience (who are not already on your list), Website Lookalike audience (who are not already on your list). Optionally: target precise interests if you do not have a large website or email custom audience.

#5 – Sell Your Product

Now that you have built a warm audience, you can put your offer in front of them.

facebook selling ad
Why It Works: You are promoting your offer to people who already know about your brand and have read your content and gotten to know you.

Who to Target: Website/email Custom Audience (who have not purchased), fans (who have not purchased).

#6 – The Offer Ad

Super easy way to promote a special offer on Facebook

fb offer ad

Why It Works: It is a special deal and the user can claim it directly on Facebook without needing to click through to your website.

Who to Target: Website/email/lookalike Custom Audiences (who have not purchased), fans (who have not purchased), precise interests.

#7 – Retarget Those Who Did Not Buy

Run a Facebook Offer, promoting a special deal or sale.

facebook retargetting ad
Why It Works: You are giving a second chance (and possible a better deal) to those who have already expressed an interest in your product/service.

Who to Target: Best to target a website custom audience of people who visited your product page but never bought (or completed the purchase).

Your Turn

Have you been running these type of ads. Comment below and share which of these ads has worked best for you.

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