Well, believe it or not Facebook gives you that exact opportunity.
In this post, I will show you how to use Facebook Lookalike audiences to do just that.
What is a Lookalike Audience?
A lookalike audience is a custom audience created by Facebook with people who are very similar to another given audience you have (i.e. your fans, your email subscribers, your website visitors, etc.).
We all know the enormous amount of data that Facebook has about us. In fact Facebook probably has a better understanding of what you and your friends like than you do. While to some this may seem “creepy”, as an advertiser you can use this to your advantage.
Why should you use a Lookalike Audience
To be blunt, the simple fact is that with all the data Facebook has, they can better predict who your ideal prospects would be than you.
Of course this is assuming your initial audience is composed of you ideal prospects. In other words if your fan page has a bunch of likes from people you don’t consider your ideal prospect then a lookalike audience probably will not be all that great.
However, if you build your fanbase by attracting quality prospects then a Lookalike audience will contain even more quality prospects.
How to create a lookalike audience
First go to your Facebook Ad Manager https://www.facebook.com/ads/manage
Next click on Audiences from the left side navigation menu
You will be taken to a page containing all your Facebook Custom Audiences, look up in the right hand corner and click the “create audience” button, then from the list of choices choose “lookalike audience”.
A window will pop-up, next you will need to enter:
- Source – Choose the custom audience you want to create a Lookalike audience from this can be your Facebook page, or a custom audience you previously created.
- Country – Select the Country you want to target
- Optimize For – Adjust this slider to indicate how much like your source audience you want the lookalike audience to be. I usually leave this set all the way to the left (for max similarity)
Finally click the “Create Audience” button and Facebook will create your Lookalike Audience.
It may take Facebook several hours to create your Lookalike audience. You will receive a notification once your audience has been created.
How to target a lookalike audience with an Ad
When you want to show a Facebook Ad to a given lookalike audience, simply choose that audience from within the custom audience section when creating your ad targeting.
Now it’s your turn?
Comment below and let me know if you have used lookalike audiences and what success you have had with them.
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