If you are not using Facebook’s Power Editor then you are missing out on taking advantage of the true power of Facebook advertising.
Here are 5 reasons why you should start using the Power Editor for your ad creation.
1. Ad Text Length Limitations
Here is an ad that I setup using Power Editor
When I tried to create the same ad in Ads Manager, here is what happened
As you can see, when you create your ad in the Ads Manager you are limited as to how much text your ad can contain. However, when you create your ad in power editor, you do not have those restrictions.
Your ad copy is critical to the overall success of your ad, take advantage and use Power Editor so you are not handcuffed by the text limitation within the Ads Manager.
#2 Create Unpublished Page Post Ads (Dark Posts)
Unpublished page posts give you the ability to create and split test different Facebook posts (to be used as ads) but those posts will never be published to your timeline. This means your timeline and your fans newsfeeds will not be cluttered with similar looking posts.
Here is how to create an unpublished post:
- Go to Power Editor and select Manage Pages from the top left drop-down.
- Select the Page you want to create a Page post ad for.
- Select Create Post.
- Choose what type of post you want to create, fill in the details for that post and click Create Post.
- Click the post and then click Create Ad.
- You’ll be prompted to select the ad account and the campaign you want this ad to be a part of. Keep in mind, you can create a new campaign for the ad.
- Fill in the details of your ad including Creative, Audience, Optimization and Pricing.
- Click Upload Changes button to upload your changes to the ads system.**Don’t forget this important step,changes won’t take place in any ads until you hit Upload.
#3 New Features
When Facebook rolls out a new adverting option or feature, it always appears in Power Editor first and then eventually it gets moved over to the Ads Manager.
For example, when Facebook initially came out with Lookalike Audiences only the people using Power Editor had access to this feature initially.
Here are some other features that were initially only available in Power Editor
- Custom Audiences
- Lookalike Audiences
- Saved Audiences
- Conversion Tracking
- Ad Scheduling
If you want to get an edge on your competition, be sure to use Power Editor so you have access to the newest and latest features.
#4 Better Conversion Tracking
Conversion tracking is key when it comes to running and optimizing your ads. Sometimes you may want to track more than just one conversion. For example you may want to track people signing up for your webinar as well as those that purchased what you were selling at the end of the webinar.
Power Editor allows you to track multiple conversions, with the Ads Manager you can only track one conversion
#5 The Duplicate Button
If you are serious about getting the best results from your ads then you probably know you should be creating dozens of campaigns, ad sets, and ads to test and find the best ads/targeting that converts for your ad objective.
Power Editor makes this super easy for you with the duplicate feature. Unlike the Ads Manger, where you can only duplicate an ad,
This is one of my favorite features and one of the main reasons I use Power Editor. The duplicate button allows you to quickly duplicate any campaign, ad set, or ad. This is a big time saver, quickly duplicate any campaign, ad set, or ad then change whatever you need.
Have You Tried Using Power Editor?
I know the Power Editor is clunky and not the best user interface. However is you are serious about Facebook Advertising, you should definitely be taking advantage of features of Power Editor (or use a third party tool that utilizes the ads API).
Do you use Power Editor? Comment below and let me know what you like and dislike about it.