Ever wonder how they do that?
Well you can also do it for your business.
It is called retargeting.
In this article you will discover how you can retarget and show your ads to a very relevant custom audience on Facebook.
What is retargeting?
Retargeting is when you build a very specific custom audience based on people who visit your website or a particular page(s) on your website.
Here are some examples of how you can use retargeting:
- All website visitors: Target everyone who visits your website
- Particular Products: Target people who visit a particular product page
- Abandon Cart: Target those who added something to their shopping cart but never actually bought it.
- Related Products: Target those who have bought a particular product and offer related products or accessories to go with the product they purchased.
- Bring Back Old Traffic: Reach out to people who have not visited your site in the last 180 days.
Why you should use retargeting?
You want to use retargeting because not everyone is ready to buy your product or service the first time they see it.
Also, retargeting helps to keep your product or service top of mind so that when they are ready to buy, they will think of you.
For example, let say I am researching and looking to buy a new golf bag. If I am seeing your ad for golf bags while I am on Facebook then I am going to be much more likely to buy form you when I am ready, especially if you are offering a special deal! read more…
Now if you are like me and not the greatest at graphical design, then this post is for you.
It is loaded with great resources to help you create stunning images, even if you have no design skill at all.
- Free Stock Image Sources
- Paid Stock Image Sites
- Tools for Creating Quote Images
- Free Image Creation Tools
- Image Utilities
- Info-graphic Creation
- Best Image Apps
You do need to be careful though because as much as I love plugins, they do slow down your site and having a lot of them installed could really effect your sites performance.
So how many should you have, well only the ones you really need.
Below are seven amazing wordpress plugins that you may not be using but should take a closer look at.
Automatically optimizes your image file size when uploading. It essentially ‘shrinks’ the size of your images without any loss in quality.
Tweet Old Post
This plugin will automatically drip feed your old posts into Twitter. No need for scheduling. Don’t let your old posts die and never be seen again.
P3 (Plugin Performance Profiler)
See which plugins are slowing down your site. This plugin creates a performance report for your site.
Author Bio Box
Display a box with the author’s biography and also social icons in bottom of every post.
Amazon Affiliate Link Localizer
The Amazon Affiliate Link Localizer basically changes any Amazon link within your site to use your affiliate ID.
Magic Action Box
Easy to use but powerful lead generation plugin that lets you create professional looking opt-in forms and feature boxes for your site. Allows you to easily add an opt-in box at the bottom of your blog posts.
Floating Social Bar
A great social plugin that won’t slow down your site. This social plugin only loads scripts when necessary. None of the social media scripts are loaded on the initial page load they are only loaded when the user brings their mouse over a button.
Now it’s your turn!
Comment below and tell me your favorite plugin and why.
There are a lot of variables that come into play when creating a Facebook Ad (targeting, image, bidding options) and while these are important considerations they are not the reason why your Facebook Ad isn’t working like you had hoped.
It is your offer that is the problem!
The #1 reason why you are not getting great results from your ad is because of your offer. You do not have an offer that resonates with your target audience.
It is all about the offer.
Think about it this way, if you set up a beverage stand on a hot day on the beach… How hard would it be for you to sell ice cold beverages?
Not hard at all because you have solved a problem your target market needed. They were hot and thirsty and you provided them a nice cool drink.
So, how do you come up with a great offer for your ad? read more…
If used correctly, they can be your secret weapon over your competition.
In this post you will learn:
- What are Facebook Custom Audiences
- How to create a Custom Audience
- How to create a Lookalike Audience
- What Are Website custom Audiences
- How to target a Custom Audience
- 5 ways to boost your campaign with Custom Audiences
What are Facebook Custom Audiences
Custom Audiences are a tool within the Facebook Advertising platform that allows you to target your ads to a very precise niche of highly-targeted users.
Custom Audiences can be made up of website visitors, your email subscribers, customer phone numbers or even Facebook Id’s of particular users.
For example, lets say you have accumulated a email list of 1,000 people who have bought your product. If you were to upload that email list into a Custom Audience, Facebook will attempt to match those emails against their users.
More than likely not all of the emails will match. Suppose Facebook was able to match 70% or 700 emails, you now have a Custom Audience of 700 people who recently bought your product that you can precisely target with Facebook Ads for a new (or similar) product you may come out with in the future.
That is powerful, to be able to only pay to have your add delivered to the most ideal of ideal prospects.
Different Type of Custom Audiences
Standard Custom Audience – Created by uploading a list of email addresses, phone numbers or Facebook User Id’s you want to target and Facebook will try to match these against their database. Usually Facebook will be able to match between 60-80% and create a custom audience from the matches.
Lookalike Custom Audience – After creating a Custom Audience, you can have Facebook create a Lookalike Audience. Facebook will create a much larger audience with similar characteristics (such as age, gender, or interests) as your custom audience.
Website Custom Audience – These are created by placing a small piece of tracking code on your website, Facebook will create an audience based on the people who visit the page or pages you have installed the tracking code on.
How To Create An Email Custom Audience
To create your first Custom Audience, simply create a text document with a list of email addresses, phone numbers or Facebook User ID’s. Be sure to place each item on a separate line like this:
If you are using an autoresponder such as aWeber, GetResponse, MailChimp, etc., you can export a list of all your contacts. You will want to export it as a .txt or .csv. Once exported delete all columns except the email address.
Next go to the Facebook Ad Manager https://www.facebook.com/ads/manage
Click on Audiences in the left-side menu and then click the Create Audience button and select Custom Audience
Ready to get started with Facebook Ads? Facebook Ads are a great way to get in front of your most ideal customers.
In this post, you will learn how to create your first Facebook “Like” Ad.
The biggest problem most face when first creating a Facebook page is getting new fans. Here you will learn how to perfect the one simple ad you need to get more targeted fans for your Facebook page.
What is a Facebook “Like” Ad
This is a Facebook Ad with the sole objective of getting more Facebook Like’s for your page.
Facebook users will be able to “like” you fan page directly from the ad without ever having to navigate away from their newsfeed. It is easy, simple and extremely effective.
Why you should run a Facebook Like Ad
Building a solid base of targeted raving fans is critical to your overall success on Facebook. Running a “like” ad is the quickest and most effective way to accomplish this.
After you have a strong fan base, you will be able to start building a relationship and trust with what you post and eventually you will be able to sell your products/services more easily to this fan base because they have grown to know, like and trust you.
How to do it
Start by going to https://www.facebook.com/ads/create/
Select your objective for your ad. In this case we are going to create an ad to get more “likes” for our page. read more…
When it comes to Facebook Ads, there are many options of things you can do with them. In fact many business owners aren’t even aware of some of the potential options they have available to them.
For instance, did you know you can target only those subscribers to your email list?
This can be very powerful. Think about it, these people on your email list are some of your most loyal followers/customers and are most likely to like your page, interact with your posts and buy your products/services.
What are Facebook Custom Audiences?
If you have already been building a list of emails for your business, which you definitely should be, you can export that list from your autoresponder provider (AWeber, MailChimp, GetResponse, etc.).
Facebook will allow you to upload that list and will attempt to find matching Facebook profiles based on those emails you provided. For those that match Facebook will create a custom audience.
You can then use that custom audience as potential targets for Facebook Ads, of course you can also add on other targeting options on top (like ages, sex, location, interests).
Note: Facebook will NOT use the emails you provide for anything other than trying to find matching profiles, they will not send any emails to the email addresses you provide.
Facebook also allows you to create a custom audience from phone numbers or UID’s (unique user id’s assigned to every Facebook user profile).
How to Create a Facebook Custom Audience
Go to https://www.facebook.com/ads/manage/home and click on Audiences on the left side navigation
Next, click Create Audience and select Custom Audience
Choose Data File Custom Audience
Facebook Ads are extremely powerful and should be a part of your online marketing strategy.
However, it is easy for the beginner to get tripped up and make some critical mistakes that will cost you money and maybe even make your ad unprofitable.
One of the main reasons for this is Facebook’s Ad interface, it is less than perfect and presents a myriad of options making it confusing and very easy for the beginner to end up paying too much for what they are trying to accomplish.
Here are four of the biggest mistakes I see people making with Facebook Ads that are reducing their ROI (return on investment) and costing them money.
Are you guilty of any of these?
Mistake #1: Using the Boost Post button
It is so tempting isn’t it. Simply click Boost Post and Facebook will do the rest. Facebook created the Boost Post option to make it easy for the small business owner to be able to create an ad without really having to know how to create Facebook ads.
But DON’T DO IT… Here are two reasons why…
First, when you boost a post, your targeting options are severely limited. The beauty of Facebook Ads are that they allow you to target very specifically (like never before) who will see your ad so that you can serve your ad only to your ideal market. While you lose some of that ability with the Boost Post option as targeting is severally limited.
Second, most business owners boost the wrong type of posts. Especially now with the declined organic reach of fan pages, business owners are even more tempted to boost a post because they want to see “likes” for what they post.
You need to think strategically about what posts you promote with ads. You want to promote your posts that are actually going to bring you business; posts that link to your optin offer, your latest sale or new offering. Promoting a post of a cute cat picture isn’t going to bring you more business.
Mistake #2: Targeting all the wrong audience
Do you know who your ideal customers is? One of the greatest advantages of Facebook advertising is to be able to target more specifically than ever before. Use that to your advantage and only show your ads to your most ideal audience.
Think about your customers and where they hang out, what they read, what they like, etc.
Have you tried using Facebook’s graph search feature?
You can use graph search to learn an enormous amount of insight about your fans or your competitors fans.
In this post I am going to show you different queries you can run thru Facebook’s graph search. You can use the results for any number of things:
- use the data to gather interests for use with facebook ads
- use the data to learn what other things your fans are interested in
- find other pages popular pages in your niche that you may want to follow
I suggest you run some of the queries using your fan page and also try running them with another famous personality or brand in your niche to learn more about your ideal fans.
Pages liked by people who like [page name]
Pages liked by people who like [page name] and [page name]
Favorite interests of people who like [page name]
Pages liked by [occupation]
Pages liked by [occupation] who like [page]
Pages liked by people over [an age] who like [a page]
Pages liked by women who like [a page]
Pages liked by [sex] over the age of [age] who live in [city] who like [a page]
Places visited by people who like [a page]
Favorite interests of [sex] over the age of [age] who live in [city] and like [a page]
Now it’s your turn
Try experimenting with Facebook’s graph search and see what insights you can gain about your fans! Let me know which graph search queries worked best for you in the comments below.
Can your friends or the people you network with on your personal Facebook page easily find your Facebook Fan Page?
One of the best ways to generate more exposure for your fan page is to link it with your personal profile.
Here is how to link your personal page with your Fan Page
Click on the pencil icon next to your about section on your personal Facebook page and click the ‘update info’ link.
Under ‘Work and Education’, type in your business page name in the where have you worked. Select your page from the dropdown list of pages.