Have you claimed your Facebook Vanity URL (custom URL)?
If not, the URL of your Facebook page probably looks something like this
It would be much better for it to be something like this:
Why You Should Claim Your Vanity URL
Here are just a few reasons why you should claim your Facebook Custom URL
- Get it so your competitors can’t
- Easy URL for customers to remember and for you to use on marketing materials
- Helps you rank in facebook search
- Makes your page look even more profesional
How To Claim Your Custom Facebook URL
Simply go to http://facebook.com/username
Select the page you want to claim a custom URL for, enter your desired name for your page and see if it is available
Have you heard of Facebook Ads? Have you ever considered using Facebook Ads?
Even if you are already using ads on Facebook, many business owners still don’t understand all the different ways Facebook Ads can be used to promote their business.
Here are some reasons and ways you should be using Facebook Ads to grow your business.
They Are Cheap
If used correctly, Facebook Ads can be ridiculously cheap.
Let’s say you sell Yoga mats. An ad in Yoga Journal magazine would cost you thousands. Yet you can target their fans for only .20-.42 per click!
Many business owners claim they do not have enough time for Facebook.
But if you take advantage of some of the automation tools, you really don’t need to spend much time on Facebook if you don’t want to.
Facebook recently added its own post scheduling feature.
Let’s take a close look at Facebook scheduling feature.
First, I will give you the steps to schedule your posts and edit them.
#1: How to Schedule Your Posts
Just follow these steps to easily schedule a post:
- First write your post, you can upload pictures, videos, include links, add tags, etc. as you would normally do when creating a post.
- Click on the clock symbol in the lower-left corner of your post. You can now use the calendar to pick the day you want your post to post on and then enter the time for your post to go out.
- You can modify the language and location targeting in your posts. Just click on the Public icon and make the necessary adjustments.
- Once you have set everything, click the blue Schedule button. Done, you have just scheduled your first post!
#2: How to Find and Edit Your Scheduled Posts
If you want to see what scheduled posts you have you will need to view your activity log. You can do this from your admin panel at the top of your page. From your admin panel, click Edit Page, and Activity Log. You should be able to view all of your scheduled posts.
Unfortunately if you want to edit a scheduled post you are out of luck. Currently Facebook only allows you to change the scheduled date/time. Bummer, come on Facebook, let us edit the post! For now, you will have to delete it and schedule it again.
If you want to change the scheduled date/time, mouse over the upper-right corner of the post in the activity log.
#3: You Can’t Schedule Everything
Currently Facebook doesn’t allow you to schedule photo albums, posting of events, questions, offers and milestones.
#4: You Can Backdate Your Posts
You can schedule things in the past. You probably would never have a reason to do this, however you may want to fill in your timeline a bit with posts that appear they were posted in the past.
If you are posting about a significant event in the past (for example a Grand Opening), you would be better off to use a milestone post instead.
#5: Scheduled Posts are not “Punished” in Facebook
When you use a third party scheduling tool such as HootSuite or BufferApp, Facebook indicates what tool was used to publish that post. There has also been much debate about whether Facebook weighs those posts (from third-party tools) less and shows them less in the newsfeeds. Also, your posts are marked as being published by those third-party tools so the reader can tell that it was a scheduled post.
When you use Facebook’s scheduling tool it is seamless, nobody knows that it was scheduled and it is not marked as a post with a third-party scheduling tool would be.
Using a different tool to post to Facebook is not all bad. Sometimes it’s much better to save yourself a little time and get the post out with the tool you’re using rather than not post at all.
Now it’s your turn…
Let me know what you think of Facebook’s scheduling feature.
Would you like to be notified automatically whenever something new has been posted on the web about your industry? Would you like to be notified anytime your competitor runs a sale or offers something new? Would you like to be notified anytime someone writes something about you on the web? In this post I am going to talk to you about a free service from google that can do all of that for you.
What is Google Alerts
Google Alerts is a free service from Google where you can enter some “keywords” or “phrases” that you would like to be notified on whenever Google finds something new on the web about that keyword or phrase. Google will send you an email (daily, weekly, or as it happens) with a link to what was posted and a short summary of what was posted.
In this post I am going to talk to you about another really great social media automation tool, it is BufferApp. This is one of my favorite tools and a great time saver!
What Is BufferApp?
BufferApp, like some of the other popular automation tools, lets you link up and automate posting to multiple social media accounts from one place.
However where Buffer differs is that it is queue based. So your updates get added to your queue and then posted automatically based on the posting schedule in your settings.
So instead of specifying a particular date and time, you set up how many times a day (and at what time) you want Buffer to post to a particular network.
When it is time, Buffer will post the next available update in your Buffer to the appropriate network.
So how does this all work?
Well let’s say you set Buffer up to post two updates to Twitter per day and four updates to Facebook per day. If you have 4 updates in your Buffer queue, then two updates will be posted to twitter today (and two tomorrow) and all four will be posted to Facebook today.
The best part is that there is a convenient bookmark plugin. So when you are on the web and you find something interesting you want to post, you don’t need to bother copying the link and having to go to Facebook or some other tool to schedule it, you just click the “Buffer” icon in your browsers toolbar and the post is added automatically to your Buffer queue.
This tool is a great time saver and helps you stay consistent with your posting on social media sites.
What do you think of this tool? Do you think you will give it a try?