Are you measuring the effectiveness of your Facebook ads? Do you know which ad targeting or ad image is bringing you the best results.
The biggest mistake I see made with Facebook ads is not using conversion tracking with Facebook ads.
In this article, I will show you exactly what conversion tracking is, how and why you should be using it with your Facebook ads.
What Exactly Is Conversion Tracking?
First you need to understand exactly what is a conversion and this could be any number of things depending on what you are using Facebook ads for. But in general a conversion is when a user performs the end action you desired after they clicked your add.
For example: Let’s say you have a free videos series and you are running Facebook ads to get people to sign up for the free video series. A conversion would occur when someone signs up for your free video series after they had clicked on your ad.
Here are some examples of what a conversion could be:
- someone signs up for your email newsletter
- someone signs up for your free report or video series
- someone buys your product
- someone signs up for your event or webinar
The point is that you decide what a conversion is and you tell Facebook to track when that action has been completed.