Facebook Ads are extremely powerful and should be a part of your online marketing strategy.
However, it is easy for the beginner to get tripped up and make some critical mistakes that will cost you money and maybe even make your ad unprofitable.
One of the main reasons for this is Facebook’s Ad interface, it is less than perfect and presents a myriad of options making it confusing and very easy for the beginner to end up paying too much for what they are trying to accomplish.
Here are four of the biggest mistakes I see people making with Facebook Ads that are reducing their ROI (return on investment) and costing them money.
Are you guilty of any of these?
Mistake #1: Using the Boost Post button
It is so tempting isn’t it. Simply click Boost Post and Facebook will do the rest. Facebook created the Boost Post option to make it easy for the small business owner to be able to create an ad without really having to know how to create Facebook ads.
But DON’T DO IT… Here are two reasons why…
First, when you boost a post, your targeting options are severely limited. The beauty of Facebook Ads are that they allow you to target very specifically (like never before) who will see your ad so that you can serve your ad only to your ideal market. While you lose some of that ability with the Boost Post option as targeting is severally limited.
Second, most business owners boost the wrong type of posts. Especially now with the declined organic reach of fan pages, business owners are even more tempted to boost a post because they want to see “likes” for what they post.
You need to think strategically about what posts you promote with ads. You want to promote your posts that are actually going to bring you business; posts that link to your optin offer, your latest sale or new offering. Promoting a post of a cute cat picture isn’t going to bring you more business.
Mistake #2: Targeting all the wrong audience
Do you know who your ideal customers is? One of the greatest advantages of Facebook advertising is to be able to target more specifically than ever before. Use that to your advantage and only show your ads to your most ideal audience.
Think about your customers and where they hang out, what they read, what they like, etc.