When it comes to Facebook Ads, there are many options of things you can do with them. In fact many business owners aren’t even aware of some of the potential options they have available to them.
For instance, did you know you can target only those subscribers to your email list?
This can be very powerful. Think about it, these people on your email list are some of your most loyal followers/customers and are most likely to like your page, interact with your posts and buy your products/services.
What are Facebook Custom Audiences?
If you have already been building a list of emails for your business, which you definitely should be, you can export that list from your autoresponder provider (AWeber, MailChimp, GetResponse, etc.).
Facebook will allow you to upload that list and will attempt to find matching Facebook profiles based on those emails you provided. For those that match Facebook will create a custom audience.
You can then use that custom audience as potential targets for Facebook Ads, of course you can also add on other targeting options on top (like ages, sex, location, interests).
Note: Facebook will NOT use the emails you provide for anything other than trying to find matching profiles, they will not send any emails to the email addresses you provide.
Facebook also allows you to create a custom audience from phone numbers or UID’s (unique user id’s assigned to every Facebook user profile).
How to Create a Facebook Custom Audience
Go to https://www.facebook.com/ads/manage/home and click on Audiences on the left side navigation
Next, click Create Audience and select Custom Audience
Choose Data File Custom Audience