The best ads are the ones that generate a lot of social proof (likes, comments, and shares). When you have an ad like this, it instantly fosters trust and credibility.
Not to mention more likes, comments and shares also gives you a higher relevance score which means lower ad costs for you!
The one problem is when you want to create a new ad, to test some different targeting, you lose all of that social proof when duplicating an ad.
In this post, I will show you how you can create additional ad while reusing and keeping all the accumulated social proof from the original ad.
What Not To Do
Let’s first quickly talk about the way not to do it, this is the way most will duplicate an ad or ad set.
Let’s say I have the following ad which has a lot of social proof tied to it and I want to duplicate the ad set to target a different audience.