In this post I want to share with you 9 effective audiences to target with your ads to generate fantastic results.
#1 All Website Visitors
People who have recently visited your website are some of the most targeted people you can target. In order to target recent website visitors you will need to install a website custom audience pixel on your website, you can learn how to do that in this post here.
When creating a website custom audience, you will need to decide on an audience duration. If you choose a duration of 30 days, this means your audience will contain all website visitors in the last 30 days.
The duration can be anywhere from 1-180 days. Consider your website traffic when deciding on your duration. If you get a lot of website traffic, you may want to use a smaller duration. However if your website is currently not getting a lot of visits, you will want to use the max 180 days so that you build a large enough audience to target.