If you are running Facebook Ads then one of the most important tools you can use (but probably aren’t) are Facebook Ad Reports.
This free tool can give you important insight into how your ads are performing and areas for improvement.
In this article, I will show you how you can start taking advantage of this useful tool to analyze your advertising.
What Custom Ad Reports Are?
A free reporting tool from Facebook allows you to see how your ads are performing by age group, country and placement without the need to split-test. You can also use these reports to evaluate your ads performance based on action metrics (page likes, conversion, etc).
How to Use Facebook Ad Reports
Go to http://facebook.com/ads/manage/reporting.php to access your reports or you can click on “reports” from within the Facebook Ads Manager.
You should see something like this, there will be three main sections
- Current Report
- Report Settings
- Report Data