Of course they are… There are tons (in fact billions) of people on Facebook.
That means not only is your ideal customer is on Facebook, but also all the WRONG people who are not your ideal customer are also on there.
The biggest mistake is to pay to have your ads shown to people who would most likely never be interested in your service or product.
Remember… Not everyone is your ideal customer!
Success with advertising, or any marketing, comes with putting your offer in front of the right people. The exact people who are most likely to take the action you are wanting them to take form your ad.
Luckily. with Facebook Ads this is possible like never before with any other advertising platform.
With Facebook Ads you can precisely target your ideal audience with incredible accuracy.
Want to target “women between the ages of 35-45, who live in Orlando FL, who like Yoga Journal Magazine, are married and have a household income over 150,000”? With Facebook Ads you can.
In this post, you are going to learn about all the ad targeting options so that you can precisely find and target your ideal audience on Facebook.
Facebook Ad Targeting Overview
Currently there are 8 different targeting categories to work with when creating an ad.
- Custom Audiences – These are custom audiences you create based upon your customer emails, customer phone numbers, or recent website visitors.
- Location – Target by zip code, city, county, state, or country.
- Age – – Target by a specific age range.
- Gender – Target by a specific gender.
- Languages– Target by a specific language.
- Demographics – Allows you to target by income, job title, employer name, language, relationship status, education, financial, home ownership, parental status, etc.
- Detailed Targeting – Here you can target by either interests or behaviors.
- Demographics – Target by education level, financial, home ownership, life events, politics, relationship, work, etc.)
- Interests – Target fans of other Facebook pages, celebrities, brands, and most topics you can think of.
- Behaviors – Target by charitable activities, online shopping habits, car shopping, financial spending, mobile devices, travel habits, etc.
- Connections – Target (or exclude) people connected to your page, app, or event
Here’s how these different targeting options appear when creating an ad.
Alright, now that you have a general overview of the different options, let’s talk about how they work together and then go into more detail about each one.
How Targeting Blends Together
One thing to keep in mind when building your targeting is that each section is combined with “AND” conditions.