Have you ever been researching a particular product and then seen ads for that very same product while you are on Facebook? That is possible because of a website custom audience.
One of the biggest mistakes I see business owners making with Facebook is not targeting their website traffic. This is some of they most targeted traffic you have. These people have already visited your website, they have already been exposed (somewhat) to you or your company.
Important: Even though you may not be ready to start targeting (with ads) people in your website custom audience, it is critical that you at least start building it now because it takes time. Website Custom Audiences are built incrementally by people visiting your website. Start building yours today so that it is ready when you want to use it.
In this post, I will show you how to get started using website custom audiences.
What is a website Custom Audience
This is a custom Facebook audience built from people who visit your website or a particular page on your website. This require you to place a small piece of tracking code on every page of your website.
How to Create a Website Custom Audience
Go to the Facebook Ad Manager https://www.facebook.com/ads/manage
Click on Audiences in the left-side menu and then click the Create Audience button and select Custom Audience [Read more…] about How To Create a Website Custom Audience