There are a lot of variables that come into play when creating a Facebook Ad (targeting, image, bidding options) and while these are important considerations they are not the reason why your Facebook Ad isn’t working like you had hoped.
It is your offer that is the problem!
The #1 reason why you are not getting great results from your ad is because of your offer. You do not have an offer that resonates with your target audience.
It is all about the offer.
Think about it this way, if you set up a beverage stand on a hot day on the beach… How hard would it be for you to sell ice cold beverages?
Not hard at all because you have solved a problem your target market needed. They were hot and thirsty and you provided them a nice cool drink.
So, how do you come up with a great offer for your ad? [Read more…] about The #1 Reason Your Facebook Ads Aren’t Working For You