In this article, you’ll discover the blueprint for creating a lead magnet that converts.
What is a lead magnet?
A lead magnet is something of value that you give away for free to potential future buyers in exchange for their contact information such as name, email, phone number, etc.
Lead magnets don’t have to be lengthy or take a long time to create. Actually the best lead magnet is one where you deliver tremendous value withing 5 minutes of the person opting in for it.
Here is the idea:
- You create something of value you know your audience will love
- Your audience joins your email list to download your lead magnet.
- You deliver the lead magnet.
- You continue to follow up with them via email, giving them more value, discovering their needs and desires and selling your products.
It’s a proven formula that works again and again and again.
Here are some examples of proven, effective lead magnets:
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