When it comes to Facebook Advertising there sure are a lot of choices. Between the different ad types and targeting options it can easily feel overwhelming at times.
There are however some key ads and audiences you should be running and targeting to get the best results from your ad campaigns.
In this post, I share with with 5 awesome Facebook ads you should be running and exactly which audiences you should be targeting.
7 Facebook Ad Templates That Work
#1 – Build Your Brand with The “Like” Ad
This is a great low cost way to continually be growing your brand and following.
Tell them what to do or give them a compelling reason why to like your page.
Who to Target: Website Custom Audience, Website Lookalike audience, email list custom audience, email list Lookalike audience. Also, target precise interests.
#2 – Build Up Your Warm Audience The “Video” Ad
Video is huge on Facebook right now. Whether it is traditional video or a “Facebook Live”, promoting your videos is a create way to build an audience of people who watch your video. You can then retarget that audience later with other ads to get the to join your email list or buy your products/services.
Why It Works: Video are a great way to give value and let new people know about you and your brand. Also, Facebook will automatically build a custom audience for you of people who watch your videos.